Tokyo (Un)explained Book Project: TokyoBookProject_Mingasson_0008

SHIBUYA-KU, TOKYO, JAPAN - MARCH 19 2017: Teenagers enjoy cotton candy on Takeshita-Dori, a shopping alley for teens, lined with small fashion stores and crepe stands. Takeshita Dori stands as a symbol of Tokyo’s street cultures. Along this narrow sloping street (which runs from Harajuku station to Meiji Dori) you’ll find stalls selling photos of fresh-faced ‘idols’ to star-struck schoolgirls, while the hip-hop boutique next door pumps out gangster rap. Shops specialising in ‘Gothic Lolita’ nurse and maid uniforms stand next to those selling retro-punk fashions and Beatles bootlegs. The shops on this street are often a bellwether for broader fads, and some are known as {quote}antenna shops,{quote} which manufacturers seed with prototypes for test-marketing (photo Gilles Mingasson).

SHIBUYA-KU, TOKYO, JAPAN - MARCH 19 2017: Teenagers enjoy cotton candy on Takeshita-Dori, a shopping alley for teens, lined with small fashion stores and crepe stands. Takeshita Dori stands as a symbol of Tokyo’s street cultures. Along this narrow sloping street (which runs from Harajuku station to Meiji Dori) you’ll find stalls selling photos of fresh-faced ‘idols’ to star-struck schoolgirls, while the hip-hop boutique next door pumps out gangster rap. Shops specialising in ‘Gothic Lolita’ nurse and maid uniforms stand next to those selling retro-punk fashions and Beatles bootlegs. The shops on this street are often a bellwether for broader fads, and some are known as "antenna shops," which manufacturers seed with prototypes for test-marketing (photo Gilles Mingasson).